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Apex Business English ยท Business B2

Contents

Your voice. At work.

๐Ÿ’ผ โ˜• ๐ŸŽซ
๐Ÿค
Unit 1
Theme

First Contact

Introduce yourself. Get replies.

6
question formation & indirect questions
job roles, industries, small talk
introduce yourself in 90 seconds and ask follow-up questions
10
modals for polite requests (would, could, might)
email register: formal โ†” neutral โ†” friendly
write a subject line and opening that actually gets opened
14
๐ŸŽฏCase study 1Open case study โ†’
Bright Lights Media โ€” onboarding a new international team member
๐Ÿ—“๏ธ โœ… ๐Ÿ“Ž
๐Ÿ“‹
Unit 2
Theme

Meetings & Decisions

Chair. Decide. Move on.

16
present tenses for updates & agendas
chairing language, action items
open, chair and close a short update meeting
20
modals of obligation & suggestion
agreeing, disagreeing, hedging
push a group to a clear decision without steamrolling
24
๐ŸŽฏCase study 2Open case study โ†’
Deciding whether to relocate a regional office
๐Ÿ“ˆ ๐ŸŽฏ ๐Ÿ’ก
๐ŸŽค
Unit 3
Theme

Selling & Storytelling

Stories that sell

26
narrative tenses for case studies
features, benefits, pain points
tell a 2-minute customer success story
30
adverbs and adverbial phrases
value propositions, metrics
deliver a punchy value proposition to a decision-maker
34
๐ŸŽฏCase study 3Open case study โ†’
Repositioning a SaaS product for a new market segment
๐Ÿ’น ๐Ÿ“‰ ๐Ÿงฎ
๐Ÿ“Š
Unit 4
Theme

Numbers & Trends

Numbers, in plain English

36
future perfect & future continuous for forecasts
finance, KPIs, charts
walk a colleague through a forecast slide
40
conditionals for forecasting
collocations with grow, fall, plateau
describe a chart clearly in under 90 seconds
44
๐ŸŽฏCase study 4Open case study โ†’
Rebuilding a Series-C board deck around commit vs stretch
๐Ÿ’ฌ ๐Ÿชž ๐ŸŒฑ
๐Ÿงญ
Unit 5
Theme

People & Culture

Feedback, leadership, values

46
unreal conditionals for workplace scenarios
feedback, leadership, values
give and receive feedback without sounding harsh
50
wish / if only for regrets & hindsight
-ed / -ing adjectives at work
run a short retrospective
54
๐ŸŽฏCase study 5Open case study โ†’
Rebuilding trust after a difficult performance review
๐Ÿ” ๐Ÿง  โฑ๏ธ
โš™๏ธ
Unit 6
Theme

Processes & Habits

How the work gets done

56
used to / be used to / get used to
workflows, tools, onboarding
onboard a new hire to your team's way of working
60
gerunds and infinitives
focus, productivity, meetings vs. maker time
negotiate protected focus time
64
๐ŸŽฏCase study 6Open case study โ†’
Reducing meeting overload in a fast-growing team
โš–๏ธ ๐ŸŽฏ ๐Ÿค
๐Ÿค
Unit 7
Theme

Negotiation

Ask. Listen. Close.

66
past modals: must have, might have, should have
positions, interests, BATNA
diagnose what the other side actually wants
70
verbs of the senses & reporting phrases
concessions, trade-offs, silence
close on clear next steps
74
๐ŸŽฏCase study 7Open case study โ†’
Renegotiating a supplier contract mid-project
๐Ÿ›ก๏ธ ๐Ÿšจ ๐Ÿ“ฃ
๐Ÿ”
Unit 8
Theme

Tech & Security

When it breaks โ€” and after

76
the passive (all forms); have something done
incidents, cybersecurity, post-mortems
run a short blameless post-mortem
80
reporting verbs
PR, social media, crisis comms
draft a 3-sentence public statement about an incident
84
๐ŸŽฏCase study 8Open case study โ†’
Communicating a data breach to customers and press
๐Ÿ•“ ๐ŸŒŽ ๐ŸŽง
๐ŸŒ
Unit 9
Theme

Remote & Global

Async. Global. Human.

86
clauses of contrast and purpose
async work, time zones, rituals
design an async-first weekly rhythm
90
uncountable and plural nouns
prefixes and suffixes in business jargon
adapt your communication style across cultures
94
๐ŸŽฏCase study 9Open case study โ†’
Launching a product across three time zones simultaneously
๐Ÿค– ๐Ÿง  ๐Ÿ“š
๐Ÿš€
Unit 10
Theme

Growth & the Future

AI-augmented. Consulting mindset.

96
quantifiers: all, every, both, most
automation, augmentation, ethics
brief a team on introducing an AI tool responsibly
100
articles
collocations: word pairs (pros and consโ€ฆ)
frame advice like a trusted consultant
104
โœ…Revise and Check 5โ€“10Open case study โ†’
๐Ÿ“š
Reading Library

Graded Readers ยท B2 Business

Intermediate business story books and articles with glossary and comprehension questions.

Open Bookshelf โ†’

10 themed units ยท Apex Business English ยท Your voice. At work.