Business · Unit 3 · Selling & Storytelling
B3B. Pitching with impact
B2 · 60–75 min · Business English
Unit 3 · Quote
“If you can't explain it simply, you don't understand it well enough.”
Lesson goals
By the end you will…
- Deliver a punchy value proposition to a decision-maker in under 60 seconds.
- Use adverbs and adverbial phrases to sharpen impact without inflating claims.
- Support a pitch with metrics that are specific, comparable and credible.
Important notes
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