Business · Unit 3 · Case study

Case study: 'The 3-founder pitch panel'

Duration: 15 min

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Warm-up

Warm-up · Prime the case (5 min, solo)

Two micro-drills that pull directly from 3A (customer story) and 3B (value prop + punchy adverbs). Do both before opening the scenario.

Drill 1 — Adverb that carries the metric

Rewrite each flat claim with ONE precise adverb (dramatically / consistently / measurably / roughly / effectively) so the number lands.

  1. 'Our tool saves time.'

  2. 'Adoption is up.'

  3. 'We reduce churn.'

Drill 2 — Value proposition, one sentence

For each product, compress the value prop into ONE sentence: FOR [who] WHO [pain], WE [what] SO [outcome the CFO can measure].

  1. A workflow tool for mid-market ops teams drowning in Slack.

  2. A cybersecurity product for regulated fintechs.

Bridge to the case → Two moves the case will demand: (a) every claim rides on an adverb + a measurable number; (b) every pitch collapses to one FOR-WHO-WE-SO sentence a CFO can repeat. Open the scenario.
🎯 Final output

Final output — 3-founder coaching brief

Solo. Draft a one-page coaching brief for the CEO. For each founder: (1) diagnose the ONE thing to fix, (2) the ONE line you'd rewrite for them, (3) hours you'll spend. Then record your own 60-second version of Sanya's rewritten pitch — as an example of what 'good' looks like on stage.