Business · Unit 8 · Tech & Security
B8B. Going public
B2 · 60–75 min · Business English
Unit 8 · Quote
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”
Lesson goals
By the end you will…
- Draft a 3-sentence public statement about an incident that is honest, human and defensible.
- Use reporting verbs (admit, deny, confirm, acknowledge, decline to comment, refute) with the correct grammar.
- Know the difference between what you SAY, what you IMPLY, and what you REFUSE to say — and why the difference matters in crisis comms.
Important notes
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🎯 Case study 8
Communicating a data breach — the Novavault crisis. Draft the CEO's holding statement, the customer email, and the correction post.
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