Business B2 · Lesson 3B
Every word and expression from this lesson — with definitions, synonyms and examples.
adverb + adverbial phrase — sharpens without inflating
understated adverb — often lands harder than 'obviously'
closes cleanly — signals 'now it's your move'
which action caused the result
the benchmark figure against which subsequent improvement is measured
an over-used word that no longer means anything specific
not a one-off; it repeats
% of prospects taking the next step
believable given the evidence
the change from baseline to result
the singular attribute rivals cannot readily replicate
30–60 seconds; opening line + change + proof + ask
soften a claim so it stays accurate
made to sound bigger than it really is
there is a number, not a feeling
the vantage point you occupy in the buyer's mental landscape relative to alternatives
understated confidence; often more credible
return on investment — value gained ÷ cost
signals honesty — you know the number isn't exact
memorable enough to be repeated
the specific change you deliver for a specific buyer
a single, compelling statement of who benefits, what changes, and the evidence for it
strong claim — only use if literally true