Business C1 · Unit 2 · Workbook

2A. Workbook — Where we play, how we win

Homework · consolidation · discursive practice

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Vocabulary

Strategic choice — review

8 min

  1. 'A strategic choice' most naturally implies:

  2. 'Where to play' in Playing to Win refers to:

  3. A 'winning aspiration' is best described as:

  4. 'Trade-off' most closely means:

  5. A plan that lists 'everything we'd like to do' is, in Roger Martin's terms:

Word bank — drag or tap, then tap a gap
  1. Our  drop _ is to be the default choice for regulated buyers in EMEA — not the biggest, the safest.
  2. The honest  drop _ is that focusing on enterprise means walking away from a real SMB pipeline.
  3. The paper answers 'why' but never really names  drop _ — which segments, which geographies, which channels.
  4. The 'how' isn't a value proposition yet — it's a slogan. We haven't defined  drop _.
  5. None of this works unless we build two  drop _ we currently outsource: pricing analytics and solution design.
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