Business C1 · Unit 2 · Strategy & competitive advantage
2A. Where we play, how we win
C1 · Advanced Business English · advanced discourse markers
Unit 2 · Epigraph
"The essence of strategy is choosing what not to do."
Objectives
What you'll be able to do
- Distinguish a strategy from a plan and defend the distinction in a meeting.
- Deploy advanced discourse markers (that said, granted, on balance, by contrast) to hedge and pivot.
- Apply the Playing to Win framework to a real business decision.
- Name a specific 'where not to play' without flinching.
Important notes
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