Business C1 · Lesson 2A
Every word and expression from this lesson — with definitions, synonyms and examples.
a nearby market where the same capability can be redeployed
the regular rhythm of reviews and decisions
the sustainable reason customers choose you over a comparable rival
the internal skill that must be world-class for the strategy to work
competing by having a structural, defensible cost advantage
competing on a distinctive value the customer will pay a premium for
to close off other options by having chosen one
Martin's phrase for a real strategy — the choices must fit each other
the structural barrier that protects your advantage over time
a repeatable set of moves the organisation is trained to execute
how power and incentives inside an organisation shape decisions
the mental space you occupy in a customer's decision
here: for the strategy to become clearer, more focused
the minimum you must do to be in the game at all
the deliberate choice to give up one option in favour of another
the specific promise of value delivered to a defined segment
the measurable definition of what victory looks like for this firm