Business B2 · Lesson 8B
Every word and expression from this lesson — with definitions, synonyms and examples.
specific, bounded admission = closes the story down; hedge invites speculation
accept the fact — no fault claim attached
accept the fact, without necessarily admitting fault
accept a fact that is BAD for you
accept a fact that is bad for you
a sentence a named individual is willing to have attributed to them
verify a fact — you have checked and it holds
verify a fact — you've checked
the direct email/in-app message to affected users
explicitly refuse to answer — appropriate for active investigations only
explicitly refuse to answer, on the record
reject a specific claim
reject a specific claim
pre-empt the narrative before it escapes your control
the first, short public statement while facts are still being gathered
large enough to matter to investors, users or regulators
decline to answer a specific question — used sparingly
not for publication and not attributable — journalist agreement required
quotable / not quotable, agreed with the journalist
quotable, attributable to a named person or the company
the follow-up statement once the investigation is more complete
the official on-the-record message from the company
reject a claim WITH evidence — legally stronger; don't use without proof
reject a claim WITH evidence — legally stronger than deny
erosion of how the company is perceived
one named person handling all press / customer questions