Business B1 · Unit 7 · Client relationships & sales

B1·7A. Closing the deal

B1 · 50–60 min · Business English

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Unit 7 · Quote
"People don't buy the best product. They buy the salesperson who listened."
— A veteran enterprise account executive · listen 60%, talk 40%, close with a next step.
A sales professional smiling and gesturing at a tablet showing a pricing quote across a glass table from a client
Lesson goals

By the end you will…

  • Open, structure and close a short sales pitch without sounding pushy.
  • Use the 1st conditional to make offers, promises and warnings ('If you sign today, I'll…').
  • Handle two of the most common price objections in one calm sentence each.
🎯 Case Study 7📝 Homework (Workbook)
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