Business B1 · Lesson 7A
Every word and expression from this lesson — with definitions, synonyms and examples.
the first call — you listen, they describe the pain point
something you only bring out at the very end
a possible customer, not qualified yet
a clear, dated action that keeps the deal moving
the list of deals you're working on, by stage
the written offer with price and terms
a lead that has confirmed real interest
an opener that shows real research, not a template
the buyer's reason for saying no (or not yet)
a discovery call
collocation: “close the deal” — these words naturally go together in English.
give the buyer a reason to accept your invite
collocation: “generate leads” — these words naturally go together in English.
an objection
collocation: “hit the quota” — these words naturally go together in English.
collocation: “send a proposal” — these words naturally go together in English.
to reach a final yes
to contact again after a call or email
to fail to close — often to a competitor
to stay in contact patiently, over time
to check if it's a real opportunity
to sell a bigger / better version to an existing customer