Business B1 · Unit 10 · Strategic planning

B1·10A. If we launched next month…

B1 · 50–60 min · Business English

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Unit 10 · Quote
"Plans are worthless, but planning is everything."
— Dwight D. Eisenhower · the exercise beats the artefact.
A strategy team gathered at a whiteboard covered in a 12-month roadmap with sticky notes across four quarters
Lesson goals

By the end you will…

  • Talk about hypothetical business plans using the 2nd conditional ('If we hired two people, we'd double output').
  • Read and write a one-page annual plan around three anchors: goals, bets, and one number per bet.
  • Use six high-frequency planning nouns and verbs (roadmap, milestone, KPI, target, forecast, prioritise).
🎯 Case Study 10📝 Homework (Workbook)
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