Business B1 · Unit 10 · Case study
Case Study 10 · The family plan for next year
Duration: 30 min
Warm-up
Warm-up · Prime the case (5 min, solo)
Two quick drills that use Unit 10 language: (A) a 2nd-conditional sentence about a hypothetical bet, and (B) a one-line 'if we started again, we'd…' review.
Drill 1 — 2nd conditional to describe a bet
Rewrite each business idea as a 2nd conditional sentence with ONE number.
Sell wine online direct to consumers instead of only to restaurants.
Open a small tasting room at the winery on weekends.
Rebrand the entry-level wine for a younger audience.
Drill 2 — 'if we started again, we would…' review lines
For each past problem, write ONE 'if we started again' sentence.
Restaurant sales dropped 18% because their margins were squeezed.
Two harvests in a row were smaller than forecast.
The Founder's daughter wants to modernise; the founder wants to keep tradition.
Bridge to the case → The case will demand three moves: (a) draft a one-page plan for next year, (b) name the ONE bet you'd stress-test in Q1, and (c) hold a 5-minute quarterly review with the founder.