📝 Workbook · Business B1 · Unit 10

If we launched next month… — Workbook

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Exercise 1

1. Vocabulary gap-fill

Complete each sentence with ONE word or phrase from the box.

Word bank — drag or tap, then tap a gap
  1. Our Q3  drop  is €1.2M in new bookings.
  2. The biggest  drop  right now is finance approvals — everything waits on them.
  3. The  drop  shows three launches, one hire, and one integration.
  4. We track weekly active users as our main growth  drop .
  5. The Q2  drop  says €880k — 12% below plan.
  6. Shipping v2 by end of June is our first big  drop .
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Exercise 2

2. 2nd conditional — put the verbs in the right form

IF + past simple, WOULD + verb.

  1. If we (hire) a Head of Sales, we (double) pipeline in six months.
  2. If prices (go) up 10%, we (lose) about 3% of customers.
  3. If I (be) you, I (drop) that project.
  4. If we (launch) in Q4, we (have) proper data before the board meeting.
  5. If we (rewrite) the pricing page, conversion (probably improve) 20%.
  6. If we (freeze) hiring, margin (rise) but growth (slow).
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Exercise 3

3. 1st or 2nd conditional?

Choose the more natural form based on how LIKELY the situation is.

  1. Realistic Q3 plan:

  2. Wild 10× scenario:

  3. Hypothetical board question:

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Exercise 4

4. Which one-page-plan sentence is stronger?

Choose the version that a serious investor or CEO would take more seriously.

  1. Goal:

  2. Bet:

  3. Number:

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Exercise 5

5. Find and fix the mistake

Each sentence has ONE mistake.

  1. If we would hire two engineers, we would ship v2.
  2. If I was the CEO, I will cut the roadmap in half.
  3. If prices go up 10%, we would lose 3% of customers.
  4. If we had more time, we solve it properly.
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Exercise 6

6. Listening — three founders, one demo day

Three founders pitch a one-page plan in 90 seconds. Who gets funded, who gets feedback, who gets a polite pass?

  1. Which founder has a real one-page plan?
  2. Which founder pitches a vision without any number?
  3. Which founder has too many goals to be credible?
Show transcript

Founder A:Hi. Our vision is to become the leading platform in Europe for small businesses. We're passionate, we care deeply, and we've been iterating really fast. Next year we want to grow a lot, hire great people, and build the best product. Thank you.

Founder B:Three goals. Grow ARR from €800k to €2.4M. Ship v2 by end of June. Four hires — one per quarter. Biggest bet: if we replaced sales-led with a self-serve free trial, we'd cut CAC in half and open the SMB market. The one number that will tell us it's working: free-trial-to-paid above 4% by end of Q2.

Founder C:For next year we're doing a lot. Growing the team, launching in France, redesigning the app, starting a podcast, moving offices, hiring a Head of Everything, exploring the Middle East, three big launches, community, events, a book club, some AI features. Very busy year.

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Exercise 7

7. Writing — your own one-page plan opener

Write a 3-sentence opener to a one-page annual plan for your job. Sentence 1: your #1 goal as a verb + a number. Sentence 2: your #1 bet, phrased as a 2nd conditional. Sentence 3: the ONE number that will tell you it's working. Max 90 words.

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Exercise 8

8. Case study preview

Before Case Study 10, answer briefly.

  1. You're planning next year for a Portuguese family business. What's the SINGLE biggest hypothetical decision you'd stress-test with a 2nd conditional?
  2. How do you politely disagree with the founder's Q1 priority in front of the team?
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