An R&D lab at dusk with engineers reviewing a glowing holographic product roadmap that stretches into 2030.
Business C1 · Unit 7 · Innovation, R&D & disruption

7A. By 2030 we will have shipped

C1 · Advanced Business English · future perfect & future continuous

Unit 7 · Epigraph
"The present continuous is a tense that never has to land. The future perfect is a tense that has to be defunded from."
— after Andrew McAfee
Objectives

What you'll be able to do

4 min
  • Write the paragraph a CTO defends at a December board — completed releases in the future perfect, shape of the team in the future continuous.
  • Diagnose a present-continuous roadmap and rewrite it, sentence by sentence, into a defensible three-year commitment.
  • Distinguish a ship-date over-promise from a shape-of-team commitment — and know which tense carries which.
  • Read a competitor's public roadmap and price the tense they wrote it in.
Important notes

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