Business C1 · Unit 5 · Financial storytelling & investor relations
5B. What matters is the runway
C1 · Advanced Business English · emphatic (cleft) structures
Unit 5 · Epigraph
"What matters is not the twenty-two months; it's what you can defensibly build with month eighteen."
Objectives
What you'll be able to do
- Move the one thing that matters to the grammatical centre of a sentence, on demand.
- Use what / all / the thing / it was clefts to guide a room's attention without raising your voice.
- Deliver a credit-attribution cleft in a way that signals a well-led team.
- Deploy a negative cleft ('what we are not going to do…') as a discipline sentence in a hard call.
Important notes
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