Business C1 · Unit 5 · Financial storytelling & investor relations
5A. It is expected to grow
C1 · Advanced Business English · passive reporting structures
Unit 5 · Epigraph
"The market does not listen to what a CFO says. It listens to how a CFO says it."
Objectives
What you'll be able to do
- Deliver forward-looking numerical guidance in a register the market reads as senior and trustworthy.
- Choose between expected / anticipated / understood / believed to match the level of certainty in each sentence.
- Convert hostage-to-fortune actives ('we will hit') into defensible passives ('is expected to').
- Read another company's earnings paragraph and diagnose the volatility premium hidden in its verbs.
Important notes
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