Business C1 · Unit 1 · Executive presence & personal branding
1B. What sets you apart
C1 · Advanced Business English · cleft sentences
Objectives
What you'll be able to do
- Describe personal positioning with C1 precision.
- Use it-clefts and what-clefts to foreground key ideas.
- Articulate a defensible differentiator in eleven words or fewer.
- Give a purpose-led talk in the style of "Start with why".
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