Business C1 · Unit 1 · Executive presence & personal branding
1A. The first ninety seconds
C1 · Advanced Business English · inversion for emphasis
Unit 1 · Epigraph
"You never get a second chance to make a first impression — but you can spend the next hour ratifying, or wrestling with, the one you made."
Objectives
What you'll be able to do
- Describe executive presence with C1 precision — gravitas, poise, self-possession.
- Use inversion for emphasis in formal and public-facing register.
- Analyse and rehearse the first ninety seconds of a high-stakes encounter.
- Discuss body language and status signalling with nuance and hedging.
Important notes
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