Business B1 · Unit 2 · Company culture & operations

B1·2B. What do you sell?

B1 · 50–60 min · Business English

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Unit 2 · Quote
"People don't buy what you do; they buy why you do it."
— Simon Sinek · features tell, stories sell.
A designer showing a physical product prototype to a colleague at a workshop bench
Lesson goals

By the end you will…

  • Describe a product in 3 lines: what it is, who it's for, and why it's different.
  • Use adjective + noun word order and common product adjectives correctly.
  • Compare two products using simple comparative structures (more / -er / better).
🎯 Case Study 2📝 Homework (Workbook)
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🎯 Case study 2

Apply this unit's language to Beira Roasters — packaging, pricing, and the supermarket dilemma.

Open Case Study →