Business B2 · Lesson 4A
Every word and expression from this lesson — with definitions, synonyms and examples.
revenue you can count on for the next 12 months if nothing breaks
annual / monthly recurring revenue
the vertical / horizontal scale on a chart
compares categories side by side
the 'before' number we measure change against
how much cash you spend per month, net
cost to acquire a customer / lifetime value
% of customers who leave in a given period
stay at roughly the same level
what's left after paying to deliver the service
shows change over time — trend at a glance
the point that doesn't fit the pattern
come in above / below the number we committed to
predict a future number with a method
change an earlier forecast
months of cash left at today's burn rate
shows the mix inside each total
the general direction, ignoring the noise