📝 Workbook · Business B1 · Unit 10

Looking back, looking ahead — Workbook

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Exercise 1

1. Vocabulary gap-fill

Complete each sentence with ONE word or phrase from the box.

Word bank — drag or tap, then tap a gap
  1. We ran a proper  drop  the Friday after the outage.
  2. Legal approvals are the biggest  drop  this quarter.
  3. Every  drop  ends with one owner and one date.
  4. We need the CEO's  drop  before we can announce the change.
  5. One clear  drop : never launch a feature the same week as a big campaign.
  6. The quarterly  drop  takes 45 minutes, not two hours.
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Exercise 2

2. 2nd conditional in review sentences

Put the verbs in the correct form.

  1. If we (start) again, we (bring) legal in on day one.
  2. If we (have) a real project manager, the launch (not slip) by three weeks.
  3. If Sofia (own) the ticket, it (be) done by now.
  4. What (happen) if we (deprioritise) Germany for two quarters?
  5. I (rather) we (finish) v2 before starting v3.
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Exercise 3

3. Which review answer is stronger?

Choose the answer that would build MORE trust with a CEO or investor.

  1. 'How did the quarter go?'

  2. 'What did you learn?'

  3. 'What's changing next quarter?'

  4. 'Any blockers to escalate?'

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Exercise 4

4. Find and fix the mistake

Each sentence has ONE mistake.

  1. If we had a real PM, the launch will not slip.
  2. I would rather we finish v2 before starting v3.
  3. What would happen if we would deprioritise Germany?
  4. If I was the CEO, I sign off on the freelancer today.
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Exercise 5

5. Listening — two teams, one quarterly review

Two team leads present the same numbers to the same CEO. Who improves next quarter, who repeats the same mistakes?

  1. Who opens with numbers, who opens with excuses?
  2. Who names ONE specific change with an owner and a date?
  3. Who uses 2nd conditional to review the past honestly?
Show transcript

Team A lead:So, look, it's been a difficult quarter for the whole industry. The macro is tough, the competitors are aggressive, and the team has been under a lot of pressure. We're proud of the work we've done. We're going to look at everything and come back with a plan for next quarter. Any questions?

Team B lead:Quick review. Three numbers: revenue €1.44M — 4% short of target. CAC €55, 10% over. NPS 52, 7 points up. One lesson: if we had brought legal in at the start of April, we would not have slipped the launch by three weeks. One change: we're deprioritising Germany and moving the €80k budget to content in Portugal and Spain — Sofia owns it, weekly check-in. And one ask: sign-off by Friday, contracts start Monday.

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Exercise 6

6. Writing — your own ONE-slide review

Write your own quarterly review in FIVE lines. Line 1: 3 numbers. Line 2: 1 lesson learned. Line 3: 1 follow-up action + owner + date. Line 4: 1 blocker to escalate. Line 5: 1 sentence starting with 'If we started this quarter again, we would…'.

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Exercise 7

7. Case study preview

Before Case Study 10, answer briefly.

  1. You're helping a family business write the ONE change for next year. What's the ONE question you'd ask the founder before you start?
  2. The founder disagrees with your recommended #1 bet. How do you argue?
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