Business B2 · Lesson 3A
Every word and expression from this lesson — with definitions, synonyms and examples.
the tangible value the customer derives from that capability
the one step everything else is waiting on
a story of change with numbers attached
customers leaving over time
the precise technical capability the product delivers
technically correct but with no emotional pull
recurring micro-frictions that erode momentum and morale
engaged, paying closer attention
the quantifiable business result attributable to the intervention
a specific, painful problem the customer feels regularly
deploy or launch something to users
the real underlying reason for a problem
an unquantified quote of praise
the specific job the customer hires the product to do
the improvised, unsustainable fix teams tolerate before adoption