Business B2 · Lesson 10B
Every word and expression from this lesson — with definitions, synonyms and examples.
boiling the ocean when the deadline is Friday
try to analyse everything — the junior's classic trap
reward and consequence — the two levers
the operational rules — what to do, what to avoid
the problem before you propose the solution
the real question the client is asking, restated cleanly at the top
what you posit the answer to be, ahead of the full analysis
state what you believe the answer is BEFORE you present the analysis
the number that would make you abandon or reverse the recommendation
the trade-off honestly, not just the upside
the compressed decision document — one page, one signature
the room a long deck gives you to say 'we did flag that on slide 137'
arguments in favour and against — invariably paired, always plural
the kill-metric alongside the recommendation
downside and upside — always together
the slow expansion of the engagement without extra fee
the compressed vs. the expanded timeline
the recommendation with your own name
the executive check-in — steering, not minutiae
the two sides of the market — never one without the other
the hypothesis with two data points, not ten
the specific thing you want the client to do next
the artefact you owe by the deadline
the obvious problem no one is naming
the whole document in five lines
the real question, restated at the top of the page
the one sentence you'd sign your name to
what you lose by choosing this option
the honest acknowledgement that choosing option A costs you something in option B